“Good Health Can’t Wait”: How Dr. Reddy’s Pharmaceutical Leverages a Unified Data Platform for Rapid Innovation
Robust
SSOT Ecosystem
Consistency
for Self-Service
ML for
Accelerated Growth
Faster Time
to Market

Challenge

Dr. Reddy’s, a multinational pharmaceuticals company, operates on the principle of making new medications affordable and accessible to the common person. They deliver on their mission – “Good Health Can’t Wait” – by bringing advanced, low-cost medical solutions to market as quickly and safely as possible to address unmet needs of patients and force reductions in cost.

Unfortunately, inaccurate information due to data fragmentation across applications and departments caused slow response times. This challenge inhibited managers from making good decisions and prevented the company from providing affordable medicines quickly to those in need. The company was waiting too long for the data it needed to meet its mission.

Over time, different departments had independently deployed a variety of applications and data structures, leading to data fragmentation, inconsistent definitions of information, repetitive requests, and rework – all leading to extended delays to reach an accurate answer.

Dr. Reddy’s needed a consistent and accurate 360° view of its business. With a history and culture of empowering the employee base, Dr. Reddy’s also wanted to standardize reporting methods, data tools, and the overall user experience to enable both user self-service and the deployment of new machine learning capabilities.

This pharmaceutical leader needed a unified data architecture to deliver fast, accurate information, enable user self-service, and create a foundation for business improvements leveraging machine learning.

Featured services

Data Preparation

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Business Intelligence

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Data System Architecture

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New Application Development

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Business Intelligence

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Data Analytics – Operational

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User Interface Design

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User Self-Service

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Solution

Kanerika’s data architects worked with Dr. Reddy’s to design and deploy a data lake serving 15+ use cases, including SAP-enabled supply chain, sales, inventory, marketing finance, and HR applications. Kanerika architected a new unified data model, cleansed the existing data for accuracy and quality, and enabled processes to ensure continual data quality.

The team then designed and implemented a new, complete Hadoop stack with data pipes to feed the new data lake using Hortonworks, Hive, Sqoop, and Apache. Kanerika’s visualization specialists implemented new dashboards and reports to enable user self-service.

Finally, the new unified data architecture was tuned for performance, to assure its ability to meet the company’s growing data analytics needs.

Results

  • Faster Time to the Right Answer

    Users of the new unified data architecture benefit from a 20x reduction in time to an answer.

  • More Rapid, Informed Decision Making

    Employees and managers make informed decisions in real time, empowered by self-service delivery of accurate and current data.

  • Improved Business Based on Machine Learning

    The company leverages machine learning algorithms for further innovation and growth accelerated by the architecture and performance of the new unified system.

  • Support for Continuous Innovation

    With a cohesive, consistent view of the business, management easily identifies and deploys the ongoing improvements needed to speed time to market and lower medical costs.

Why Kanerika?

Dr. Reddy’s knew it could rely on Kanerika’s data architecture expertise to build a high-quality data system into which older, fragmented data pools could be cleansed and transitioned. The team’s knowledge of open-source tools made the new, higher-value system affordable. Kanerika’s visible commitment to deliver on time and within budget earned the Client’s trust now and into the future.
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