- Major Increase in Active Customers
The retailer saw a 133% increase in buying activity from existing loyalty card customers (from 30% to 70% active).
- Increase in Total Loyal Customer Base
Simultaneously, the loyalty program grew from 3 million to 8 million total subscriptions, a 2.6x increase!
- Higher Profits
Customers create more attractive market baskets that include higher-margin, in-house brand products with the addition of association rule learning algorithms. The retailer can better target campaigns using improved customer insights.
- Higher Total Revenue
With more loyal, active customers and better market basket insights, the customer has driven increases in revenue.
While Kanerika’s profound expertise in data analytics and machine learning enabled the delivery of the new system, the retailer also strongly valued Kanerika’s focus on building a trusting business relationship “for life.”
The retailer recognized that Kanerika promised a flexible team of experts focused on delivering results and committed to exceeding expectations.